How Zip Code SEO Works | Target Search Results by Zip Code
People use Google to search by zip code for local businesses like yours. Every. Single. Day.
As a local business owner, it is important to think about how people are searching when they go onto Google to look for your services.
If you own a home remodeling company in Dallas, TX, for example, people may search Google by zip code for remodeling help using logical search terms such as, “kitchen remodeling 75205.”
The 75205 zip code is the affluent suburb of Highland Park, home to the most expensive real estate in the Dallas area and countless multi-million dollar homes. Over 24,000 people live in this zip code and it is highlighted in red, below.
If you ignore zip code searches on Google, Yahoo and Bing, you’re missing out on a huge number of potential customers searching for local services each month.
As a local business owner, it is important to think about how people are searching when they go onto Google to look for your services.
If you own a home remodeling company in Dallas, TX, for example, people may search Google by zip code for remodeling help using logical search terms such as, “kitchen remodeling 75205.”
The 75205 zip code is the affluent suburb of Highland Park, home to the most expensive real estate in the Dallas area and countless multi-million dollar homes. Over 24,000 people live in this zip code and it is highlighted in red, below.
If you ignore zip code searches on Google, Yahoo and Bing, you’re missing out on a huge number of potential customers searching for local services each month.
The 75205 zip code of Dallas, TX (Highland Park) is a highly coveted area for local companies due to an affluent customer base
One significant advantage of targeting top zip codes is the ability to break Google searches down into localized areas of a city.
A large metro area like Dallas, for example, has countless zip codes within it.
Someone searching for a home remodeling contractor in one zip code may not be interested in a remodeling contractor several miles (or neighborhoods/cities) away. The same applies to law firms, doctor's offices, electricians, contractors, CPAs, restaurants, roofers and virtually every other local business in your city.
Simply targeting the city name will often result in many people from outside your direct service area finding your site, which won’t help you make many sales. This is especially true in large metro areas. Using zip codes, however, gets you more targeted results from a desired clientele in a highly targeted area of your city.
