Case Study: The BOSS Flooring (Bargain Outlet Super Store) of Dallas, TX
Problem: The BOSS, a giant flooring mega-warehouse in Dallas, wanted to drive more business from the 75205 zip code of Dallas. As referenced on the "About" page, the 75205 zip code is the wealthiest area of Dallas and a fantastic area for any local business to target clients in. It is home to 24,000+ residents and amazing homes.
In this case, the BOSS wanted people in the 75205 area looking for flooring to consider driving a few miles north (the BOSS is in a nearby zip code and maybe a 15-20 minute drive away) to their warehouse to view top-end flooring like hand-scraped hardwood.
Solution: Zip Code SEO targeted search terms like "flooring 75205" using the newly-developed "Best of 75205" directory. You can see the top ranking below highlighted in red:
In this case, the BOSS wanted people in the 75205 area looking for flooring to consider driving a few miles north (the BOSS is in a nearby zip code and maybe a 15-20 minute drive away) to their warehouse to view top-end flooring like hand-scraped hardwood.
Solution: Zip Code SEO targeted search terms like "flooring 75205" using the newly-developed "Best of 75205" directory. You can see the top ranking below highlighted in red:
All of the BOSS's info, including driving directions, is displayed on the bestof75205.com page that we've built and optimized. Note that the BOSS does not share ad space with any other flooring company or contractor on the page. They are the only flooring store who gets this zip code using our resources.
End result: The BOSS gets more online visibility, foot traffic and local interest from this highly coveted area of Dallas.
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